CHAPTER 8-  EXTERNAL BUSINESS ENVIRONMENT AND SMALL BUSINESS PERFORMANCE IN SUB-SAHARAN AFRICA: A CONCEPTUAL REVIEW                                                                                                                                                  220

 

 

Benneth Uchenna EZE

Paul OLOJEDE

Osaro Blessing OIGIANGBE

                                                                                                    
Cite this chapter
APA

Eze, B. U., Olojede, P., Oigiangbe, O. B. (2023). Chapter 8 External Business Environment and Small Business Performance in Sub-Saharan Africa: A Conceptual Review. In M. E. Camargo  (Ed.), Academic Research & Reviews in Social, Human and Administrative Sciences -II- (pp. 220-232). Ankara, Türkiye: Global Academy Publishing House. https://dx.doi.org/10.59740/academy.26


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Introduction 

This study sought to conceptualise the broad concepts of external business environment and MSMEs performance, through a review of extant literature. The study extensively discussed the concepts of micro, small, and medium enterprise as well as business environment. This includes: economic, political, socio-cultural and technological, among others. The study concentrated on a thorough evaluation of the body of existing research on the topic. This was done to make the major ideas clearer and to suggest some potential future study topics. The results of the existing literature showed a variety of findings and conclusions. Studies on the effect of the external business environment on the performance of MSMEs in Sub-Saharan Africa have used a variety of factors. There were surprisingly few research that would have allowed for comparison across many countries or a regional bloc. The following research directions were recommended in light of the aforementioned: The focus of future study may be on assessing many facets of the external business environment, such as the competitive, political, legal, socio-cultural, and economic facets. Additionally, as most studies on the external business environment employed a quantitative research methodology, extra study might be done by conducting key participant interviews with a qualitative approach. From a regional viewpoint, a research on the external business environment (such as: ECOWAS, AU, MENA, BRICS, EU, etc.) might be taken into consideration.